20 22 0422 - 20 22 0930





22 April 2022 – Gucci is pleased to announce the re-opening of its fully renovated flagship store at The Emporium Bangkok, in Thailand. The store spans over 4,390 square feet and showcases a wide selection of pieces for both men and women, including ready-to-wear, handbags, shoes, jewellery and accessories, as well as Gucci Décor.

With a look that invites customers to feel welcome and relaxed, the architecture and interior design is discreet. The newly renovated exterior conveys refinement through the optical Italian marble façade. Belgium Black, Rosso Napoleon, Rosa del Garda and Calacatta Oro marbles are declined in a geometrical design blending elegantly with the surroundings and complementing the interiors.  Contemporary luxury is suggested not only by the employment of beautiful and idiosyncratic materials, but also through a determinedly spare use of space. In keeping with the elegant and contemporary eclecticism that characterises Gucci’s collections, the store sees the combination of traditional and modern, industrial and romantic. The concept effortlessly complements the product offer from the House.

The mood within the store is one of discretion, where understated drama is created by the surprising and unexpected combination of materials. Geometric mosaics of artisan woods produce decorative and dimensional effects on the floors blending harmoniously with the hand painted parquet. Juxtaposition of this sort, where opposites forge a new connection, is repeated throughout: technical, mechanical display units and industrial burnished brass shelving contrast with the softness of the rich gold satin fabrics lined display that adorn the rooms; round table offset rectangular ones. Sea blue velvet upholstery adorn sumptuous armchairs and sofas while vintage oriental rugs are layered over one another for a textured effect. The store also comprises a private ready-to-wear area, faced and embraced by a beautiful view of Benchasiri Park. The result is a space that entices, surprises and feels personal to Gucci.

In occasion of its re-opening, the House will host a special installation featuring an exclusive selection of pieces from the House’s Archive. Vintage styles of the timeless Jackie and Bamboo bags, now reimagined by Gucci’s Creative Director under a contemporary lens, are featured along with a number of more recent items from the latest collections of Alessandro Michele. Precious silk scarfs adorned with the House’s iconic prints are displayed together with travel items from the 50s, the 60s and the 70s including suitcases, beauty cases and duffle bags. Guests are welcomed to the space through a narrow catwalk defined by a series of illuminated arches that light the pathway to the installation area. The instantly recognizable Flora motif blooms across the dark floor adding to the ambience. The visuals decorate the walkway and the display pedestals providing visitors with an immersive experience.

As part of Gucci’s commitment to implement and enhance eco-friendly initiatives and energy-efficient technologies in the House’s stores worldwide, the new store is LEED-certified, uses LED lighting and is equipped with a Building Management System (BMS) to monitor and promote energy efficiency.

About Gucci

Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands. As the House marks its 100th Anniversary under the Creative Direction of Alessandro Michele, with Marco Bizzarri as President and Chief Executive, Gucci moves forward into the coming decades with an ongoing commitment to redefining luxury, while celebrating the creativity, innovation and Italian craftsmanship at the core of its values.

Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Maisons in fashion, leather goods, jewelry and watches.

For further information about Gucci visit